About
I'm Doug. I write in your voice for a living.
LinkedIn ghostwriter and Fractional Chief Content Officer for established B2B companies. 14+ years writing for a living.
The short version
I interview founders and owners, pull the thinking out of their heads, and publish it in their voice. LinkedIn first, then newsletters, books and blogs. My clients run companies in M&A advisory, sales consulting and training, professional services, specialty finance and B2B tech. Most of them keep their names private, so I keep them private too.
Teacher first
Before I wrote for a living, I taught special education for 7 years in Chicago, Baltimore and DC. I worked on my master's degree at night, taught by day and tutored in between. Then I found copywriting, got paid to write words, and built the whole business on it.
I trained as a creative writer at Columbia College Chicago. 14+ years later, writing still pays the mortgage.
Deaf since 18 months old
I had spinal meningitis when I was 18 months old, and it took my hearing. I went to speech school in Mississippi in kindergarten and grew up mainstream, so I'm lower case deaf. I learned sign language at 25 in grad school and married my wife, who is also deaf, soon after.
Deafness is neither a superpower nor a tragedy. It is what it is. And yes, I taught hearing kids for 7 years.
Why I quit chasing reach
I spent years on social media and learned to game the algorithm for reach. I got good at it. Reach paid in likes. My clients needed deals.
So I built my practice around the buyers who can hire my clients, reading something that sounds exactly like them. Claps ain't cash. The deals come from voice.
How I work with clients
Every engagement starts with an audit. Then I interview you, document your voice and write from what you said. I direct the calendar, so your content keeps moving while you run the business. Every piece passes 1 test before it reaches you: read it out loud. If it sounds like you, it ships.
See the 3 ways to work together, or read what my clients have to say.
Elsewhere
- LinkedIn, where I post most
- The newsletter, long-form and unvarnished
- 1,000 Routes with Nick Bennett, episode 29
- Eating Crow, episode 34
You know your stuff. Let's get it in front of the right buyers.
Let's hop on a call and see if we're a match.
Doug Lawson