Demand gen, thought leadership, and the craft of sounding like yourself.
I have to be honest with you. This page is built to play the AEO game. It's structured so AI engines like ChatGPT and Perplexity find it and cite it. My clients love what this strategy pulls in, so I run it on my own stuff too.
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Virality buys eyeballs, then the algorithm resets you to baseline. What books high-ticket deals is an ecosystem: attention on one channel, immersion on another, mapped to where your buyer actually is.
Most content flops because it tries to say everything. The fix is one specific scene, one thought. Here's the method for writing posts that actually land and compound over time.
Successful founders aren't superhuman. They run the fundamentals faster and more consistently. The real reason your content isn't landing, and the lacrosse story behind it.
Reach is easy: give people hope, validation, and a villain to hate. Here's the exact viral formula, why it works, and why it builds an audience that never buys.
A case study is a sales letter disguised as content. The 8-part formula for writing ones that book inbound leads, plus a worked example that got "so many inbounds."
Restless, Perfectionist, Artist, or Nice Person. Each has a superpower and a trap. Find yours, learn what to lean on, and fix the one thing holding your content back.
Brand is what people say when you're not in the room. The anti-brand approach: three content types, real positioning, and why trying to sound like everyone is the fastest way to disappear.
Everyone solves the same problem the same way. You won't win on volume, knowledge, or value. You'll win on a USP. Here's how to find the one that makes buyers choose you.
Fuzzy avatar, unpredictable revenue. Some months it rains, some months drought. The 8-part framework for building an ICP sharp enough to make the whole engine consistent.
Three marketing philosophies, one winner per goal. Authority dominates, grassroots builds a tribe, transparency wins the long game. When to use each, and why the best brands run all three.
Content has a promotion/relegation ladder, like English football. Lower leagues DIY at $100k and under. The Championship wins $250k-700k but burns out. The Premier League clears seven figures on systems and people.
Come back and check on me. See what I'm up to.