Fractional Chief Content Officer
Your prospects quote your content back to you on the first call.
My clients' LinkedIn posts have brought in a $1M proposal and a $500K success fee. I write for owners who already close in the room.
Demand gen for people who know their stuff.
The problem
Your clients know how good you are. Your market should too.
You built a real company, and peers call you for advice. But your time goes to clients and deals, so the sharp stuff you say in meetings never leaves the conference room.
Why voice wins
Claps ain't cash.
Everyone's chasing followers, impressions and likes. 1 client of mine averages 400 impressions a post, and his LinkedIn brought in $1M. 400 people fit in a hotel ballroom. You only need 1 of them to sign.
A fractional CRO closed an $85K audit from a cold LinkedIn lead. Her words: “So much of my credibility for this conversation was built from my LinkedIn and website content.”
Your reputation
Your reputation is the asset. I protect it.
AI writes fast, and your buyers spot it in 2 lines. A private equity managing director told 1 of my clients his posts read like a real person talking. In a feed full of templates, that gets you the meeting. It's also why my longest clients stay. Every line I write starts with something you said.
How I work
5 steps, and my hands are on every one of them.
I dig. You talk.
Sales calls, voice memos, a recorded interview, whatever you've got. I ask the follow-up questions that pull out the story behind your best deals. Every engagement starts with an audit, so I know your buyers and your market before the first interview.
I build your voice profile.
I study how you open a thought and where you land a point. The words you reach for, and the ones you'd never say, go into a written voice profile. Every draft gets checked against it before you see it. I don't create personas. I document them.
I write it.
Every piece gets read out loud before it reaches you. Anything that doesn't sound like you gets rewritten.
I direct the calendar.
I set the cadence and book the interviews. You review and approve. You stay focused on the business.
I measure what matters.
I track booked calls and the buyers who mention your content.
The fit
Built for established companies.
My clients run real companies in M&A advisory, sales consulting and training, professional services, specialty finance and B2B tech. They already have a sales motion that closes, and 1 decision-maker who shows up for the interview.
Best fit
- You own or lead the company.
- Your expertise already closes deals in the room.
- You want your public voice to match it.
- You'd rather approve drafts than write them.
Better fit elsewhere
- Solo operators funding marketing from their own pocket
- Teams that decide by committee
- Anyone who wants LinkedIn to replace a sales process
Ways to work together
Start with an audit. Scale to the whole engine.
Every engagement starts with what you already know, in your own words. Prices vary by scope, so let's hop on a call and see if we're a match.
The Audit
Find out what your content is costing you, and what to fix first.
I read everything you've published and hand you a dated plan. Each audit is scoped to your company, from a focused profile and website review up to a full content operating plan.
- Know exactly which posts bring in buyers and which only bring applause.
- See the gap between who your content attracts and who signs your contracts.
- Find where buyers leave your profile, site or newsletter, and close the leak.
- Put the proof you already own in front of the buyers who need to see it.
- Answer your buyers' objections before the first call.
- Find out how buyers find you on Google and in AI tools, and where they don't.
- Ship your first fixes within 14 days, with a 90-day plan behind them.
- Judge your content by booked calls and deal quality.
See what a content audit covers
Talk about an auditLinkedIn Thought Leadership
Your voice on LinkedIn, every week, for 1 interview a month of your time.
- Stay in your buyers' heads every week, between deals and during them.
- Walk into first calls with prospects who already know how you think.
- Stand apart from the peers and competitors posting the same takes.
- Turn client wins into stories prospects want for themselves.
- Protect your reputation with writing you'd sign your name to.
- Get back the hours you'd spend writing, and spend them with clients.
See the LinkedIn ghostwriting process
Talk about LinkedInThe Content Ecosystem
Your whole content operation, run for you.
LinkedIn gets you noticed. Your newsletters, book and blog give buyers an hour with you instead of a minute. I pull from your sales calls and interview your clients, past and current, plus the experts on your team, so it doesn't all land on your calendar. I run all of it in 1 voice.
- Build steady deal flow from every channel your buyers read.
- Stay in front of clients and prospects all year, so referrals and repeat business keep coming.
- Turn your expertise into a book that sells for you before the first meeting.
- Keep buyers finding you on Google and in AI answers, month after month.
- Hand the whole operation to 1 person who knows your voice, from the plan to the publish button.
Who's writing
The guy holding the pen.
I'm Doug. 14+ years writing for a living, trained as a creative writer at Columbia College Chicago. Before that, I taught special education for 7 years in Chicago, Baltimore and DC.
I've written for M&A advisors, law firm partners, sales leaders, specialty finance owners and tech founders. Most of them you'll never see named here, and that's how they like it.
Early on, I gamed the algorithm for reach and got good at it. My clients needed deals, so I built a practice around the buyers who can hire you.
Deaf since 18 months old. Family man. The full story lives on my About page.
The proof
Take their word for it.
59 recommendations on LinkedIn, plus a folder full of client texts. Names blurred, with permission.
In their own names
FAQ
Before you book the call.
How is this different from the ghostwriter I already tried?
Do you use AI?
Is this LinkedIn only?
My industry is niche. Does that matter?
How much of my time does this take?
Will this get me deals?
What if it isn't working?
Why no client names or logos?
What does it cost?
Your expertise already closes deals. Let's get it in front of more people who can hire you.
1 call. We look at what you have and where it should go, and we'll both know if we're a match.
30 minutes. Bring your mess. I'll bring the questions.