Fractional Chief Content Officer
You know your stuff. I get it out of your head and in front of the right buyers.
I pull the thinking out of your head and publish it in your voice, on LinkedIn and every channel behind it. Your buyers read it and walk into the first call already sold.
Demand gen for people who know their stuff.
The problem
Your clients know how good you are. Your market should too.
You built a real company. Deals come in, clients stay, and peers call you for advice. Your time goes to the business, so the thinking that wins in the room stays in the room.
Why voice wins
Claps ain't cash.
Everyone's chasing followers, impressions, likes and reach. I care about who's in the room. 1 client averages 400 impressions a post, and his LinkedIn brought in $1M. 400 is a room full of people. 1 bullseye buyer reading the right post at the right time is a lot of stinking money.
A fractional CRO closed an $85K audit from a cold LinkedIn lead. Her words: “So much of my credibility for this conversation was built from my LinkedIn and website content.”
The stakes
Your reputation is the asset. I protect it.
AI writes fast, and your buyers spot it in 2 lines. A private equity managing director told one of my clients his posts read like a real person talking. In a feed full of templates, that's what wins the meeting. My longest clients all ask for the same thing: keep it human. Every line I write starts with something you said.
How I work
5 steps, and my hands are on every one of them.
I dig. You talk.
Sales calls, voice memos, a recorded interview. I ask the follow-up questions that pull out the story behind your best deals. Every engagement starts with an audit, so I know your buyers and your market before the first interview.
I document your voice.
How you open a thought. Where you land a point. The words you reach for, and the ones you'd skip. It all goes into a voice profile, so every draft sounds like you on your best day. I don't create personas. I document them.
I write it.
14+ years writing for a living. Trained as a creative writer at Columbia College Chicago. Every piece passes 1 test before it reaches you: read it out loud. If it sounds like you, it ships.
I direct the calendar.
I set the cadence, book the interviews and keep the drafts coming. You review and approve. The engine runs while you run the business.
I measure what matters.
I track booked calls and the buyers who mention your content. Likes make a nice bonus.
The fit
Built for established companies.
My clients run real companies in M&A advisory, sales consulting and training, professional services, specialty finance and B2B tech. They have a sales motion that works, a budget for growth, and 1 decision-maker who shows up for the interview.
Best fit
- You own or lead the company.
- Your expertise already closes deals in the room.
- You want your public voice to match it.
- You'd rather approve drafts than write them.
Better fit elsewhere
- Solo operators funding marketing from their own pocket
- Teams that decide by committee
- Anyone who wants LinkedIn to replace a sales process
Ways to work together
Start with an audit. Scale to the whole engine.
Every engagement starts with your raw material and ends with content that sounds like you. Prices vary by scope, so let's hop on a call and see if we're a match.
The Audit
Find out what your content is costing you, and what to fix first.
I read everything you've published and hand you a dated plan. Each audit is scoped to your company, from a focused profile and website review up to a full content operating plan.
- Know exactly which posts bring in buyers and which only bring applause.
- See the gap between who your content attracts and who signs your contracts.
- Find where buyers leave your profile, site or newsletter, and close the leak.
- Put the proof you already own in front of the buyers who need to see it.
- Answer your buyers' objections before the first call.
- Get found when buyers ask Google or AI tools about your category.
- Ship your first fixes within 14 days, with a 90-day plan behind them.
- Judge your content by booked calls and deal quality.
LinkedIn Thought Leadership
Your voice on LinkedIn, every week, for 1 interview a month of your time.
- Stay in your buyers' heads every week, between deals and during them.
- Walk into first calls with prospects who already know how you think.
- Stand apart from the peers and competitors posting the same takes.
- Share your wins through your clients' stories, so every win reads like a story.
- Protect your reputation with writing that sounds like you on your best day.
- Get back the hours you'd spend writing, and spend them with clients.
See the LinkedIn ghostwriting process
Book a callThe Content Ecosystem
Your whole content operation, run for you.
LinkedIn is where buyers notice you. Your newsletters, book and blog are where they get to know how you think. I run all of it in 1 voice.
- Build steady deal flow from every channel your buyers read.
- Stay in front of clients and prospects all year, so referrals and repeat business keep coming.
- Turn your expertise into a book that sells for you before the first meeting.
- Keep 1 voice everywhere, so every channel sounds like you.
- Get found when buyers search, on Google and in AI answers.
- Hand the whole operation to 1 person who knows your voice, from the plan to the publish button.
Who's writing
I quit chasing reach. My clients started closing deals.
I'm Doug. 14+ years writing for a living, trained as a creative writer at Columbia College Chicago. Before that, I taught special education for 7 years in Chicago, Baltimore and DC.
I've written for M&A advisors, law firm partners, sales leaders, specialty finance owners and tech founders. Names you'd know. Protecting them is half the job.
Early on, I gamed the algorithm for reach and got good at it. Reach paid in likes. My clients needed deals. So I built a practice around the buyers who can hire you, reading something that sounds exactly like you.
Deaf since 18 months old. Family man. The full story lives on my About page.
The receipts
Take their word for it.
59 recommendations on LinkedIn, plus a folder full of client texts. Names blurred, with permission.
In their own names
FAQ
Before you book the call.
How is this different from other LinkedIn ghostwriters?
Do you use AI?
Is this LinkedIn only?
My industry is niche. Does that matter?
How much of my time does ghostwriting take?
Will this get me deals?
Why no client names or logos?
What does it cost?
Your expertise already closes deals. Let's put it in front of the right buyers.
1 call. We look at what you have and where it should go, and we'll both know if we're a match.
30 minutes. Bring your mess. I'll bring the questions.