3 questions that got 31 leads
I recently wrapped up a major project. I have to admit, I was nervous the whole time.
When I’m asked to rebrand an already successful brand, and get them positioned in front of a new audience… well, that’s just a lot of pressure.
(And that’s a good thing)
I gave them a new messaging playbook, a monster of a new website (they have multiple offers, programs, and a successful course), and a new LinkedIn copy for the profile (tagline, banner, and etc).
The ENTIRE time, I had asked myself these questions to help position them better:
1️⃣ What do you want people to say about you and/or your company when you’re not in the room?
(This question encourages brands to think about their desired positioning in terms of reputation and how they’re remembered)
2️⃣ If you and/or your company went out of business tomorrow, what would be missing in the market?
(This question forces brands to think about their value prop and their positioning in terms of customer dependence)
3️⃣ If you could make just one claim about your company that no one else could make, what would it be?
(This helps companies clarify what sets them apart from everyone else)
I had the answer to all of these questions through a series of interviews with the client, looking through testimonials, reviews and more.
The answers are what drove the copy for everything.
And by the way…
NONE of this matters unless you have the credibility to back it all up.
(This client is a powerhouse in their niche)
Want to establish better positioning? Answer these three questions for yourself… see what you come up with.
Chow chow
Doug
