A recent client win: $20,000+ deal.

Notice they said… “a couple weeks ago…”
Let me share a yarn with you.
Buckle up.
Most people have problems. Lots of them. Business problems, personal problems, car problems.
They can only solve a certain number of problems within a certain time frame.
Chances are… they are not ready for YOUR solution because you’re just not high enough of a problem for them to solve.
Take me for instance.
Last month I was ready to go all in on someone for the business.
It would have been the largest investment in my business, by far.
I did my research. I allocated the capital. I called the bank to get my cap limit removed so I could wire transfer this amount.
And one fine Sunday evening my wife said, “Something smells funny in the basement…”
After 3 hours of the plumber trying to find the source of the smell.
He finally found it.
A pipe had bursted right outside of our foundation, back up our undesirables stink up our basement.
The bill?
$10,000 (Had to dig an 8 ft hole into the ground in two place, ripping up my entire front yard)

That person I was about to invest in?

Not high enough of a problem for me to solve at the moment.

Now, this is a very, very simplistic version of my point.

Most high ticket services come down to where buyers put your services in the continuum of priorities and timing.

Timing is almost EVERYTHING.

People and companies get confused why prospects don’t *get it*.

Chances are:

1️⃣ You haven’t clearly articulated via your messaging that this should be a high priority to solve

2️⃣ It’s the wrong time.

3️⃣ You don’t really appreciate the role of content marketing.

You only have three choices here.

Either you:

Influence them to elevate the problem.
Be consistent with your posting so when they are ready, they’ll think of you.
Go after ready-to-buy prospects.

With this particular client in the opening screenshot, she’s done a few things right:

She’s picked a hungry B2B market with money.
She’s picked a killer positioning.
She posts with a very specific strategy.
She posts consistently (3 posts a week, with 2 newsletters a month).
She outreaches her ICP in the DMs.
She wastes minimal time commenting in the comments.

The tale of this particular client was that she outreached them several months ago.

They kept seeing her content.
It wasn’t the right time yet.

And finally saw a newsletter (which wasn’t a typical ramble, it was a very pointed one).

And BOOM… they were ready to talk.

Content AMPLIFIES sales.

You can’t just simply post what you feel like, when you feel like.

You need to have a plan. You need to also understand the buyer journey (which, by the way, doesn’t end when you sign them… ). You need to understand how/why content works well.

And then go make great content that either: influences people to buy or be early enough (and hang around enough) to be the 1st person they think of.

While content is doing its job.

You need to go into sales mode for the ready-to-hop-on-a-call prospects.

Does it make sense?

If not…

I’m offering a 1 hour POWER HOUR (title stolen from a friend of mine lol).

If you want me to look through your stuff, give you a no bullshit audit, and a solution(s) to solve it, and answer any burning questions you may have about your current content strategy and copywriting skillset, with ZERO upsell at the end.

Then book it here.

PS-

Great comment I found about this topic (under my post)