500 impressions per post, yet $50k ARR
This is about a client who has increased his MRR by 2.333X in 3 short months without having a large audience.
Now…
I want you to repeat after me:
Claps ain’t cash.
I can’t hear you!
CLAPS AIN’T CASH!
There, that’s better.
Now, let’s do a simple math exercise in our heads:
What is better?
A) 10 ICPs with cash to burn reading your posts
OR
B) 10,000 fans with no intention to buy from you (unless you have a “How I Build My LinkedIn Empire” course)
Right, I would take the 10 as well. Any day of the week.
Most high-ticket businesses only need a handful of sales per month to hit big revenue targets.
And most people can’t afford your services.
That’s why we don’t worry about the masses. We don’t take impressions as a measure of success. We only focus on the right eyeballs with the right messaging.
This client has a TON of experience with RevOps with companies. He started his own company a few years ago. Got to experience the classic entrepreneur revenue yo-yo. Which greatly damaged his confidence in himself.
Because, online, all the gooroos make it sound so easy, when in reality, selling your services online is one of the hardest things you’ll ever do.
There was a ton of work that went into this.
But I can break them down into 4 parts.
Fixed his offer (transparently, he worked with another coach on this)
Fixed his UVP (tagline)
Fixed his messaging strategy
Fixed his sales strategy
For the sake of time. I can’t possibly walk you through all 4 and still hope you’re awake at the end of it. It would need to be one of those 12 Years of Marketing Knowledge in 76 Minutes YouTube videos that are all the rage these days.
But, I will say 2 was the fulcrum that moved the boulder and did most of the work.
The secret hidden weapon that's hiding in plain sight of your social media strategy is your UVP, Unique Value Proposition.
This is how you describe how unique you are to your prospect. It's different from your USP which is more about your offer.
With your UVP there's two things to think about.
Number one, because social media is so fast paced.
Things happen really fast whether you're on TikTok, LinkedIn, X, Facebook people have three seconds to figure out how you're different.
It usually shows up in your tagline, your banner, your call to action, your website. So it's a unique statement that clearly tells the audience how you are different in terms of the benefit for the prospect as opposed to the offer part of it.
In 3 seconds they’ll decide whether to hit that follow button.
In 3 seconds they’ll decide whether to respond to your cold DM.
In 3 seconds they’ll decide to look through your profile.
In 3 seconds they’ll decide to hear your pitch or not.
With this client, once we changed the UVP, the open/response rate to his DMs shot through the roof.
His profile views (with right eyeballs) shot through the roof.
It became easier to transition conversations to hoping on a call.
His old UVP was generic, fluffy, and vague.
We turned it into a powerful one-liner that people kept referencing in the DMs and sales calls.
Want a powerful UVP?
Answer these questions TODAY and fix your marketing assets with your UVP:
What's your thing? Like, what do you actually offer?
Who are you trying to reach? Picture your ideal customer.
What's bugging them? What problem are they dealing with?
How do you fix that problem? Be specific about how you help.
What makes you different from the other guys? Why should someone pick you?
Can you back up what you're saying? Think about proof or results.
Can you sum it up in a catchy way? Think short and memorable.
Does it pass the "so what?" test? Make sure it actually matters to your audience.
Is it clear enough that your grandma would get it?
Does it get you excited? If you're not pumped about it, your customers won't be either.
Need help?
